Allison Kirkby is set to become the new CEO of BT, the UK’s largest telecommunications provider, taking over from Philip Jansen on February 1. Having been a non-executive director since 2019, Kirkby is familiar to the board. Her appointment comes at a critical time for BT, with challenges including nationwide fibre rollout, declining share price, and competition from alternative network providers in fixed-line broadband. Under Jansen’s leadership, progress was made in deploying all-fibre network infrastructure. While Kirkby’s arrival is not expected to bring major changes in direction, she will be tasked with continuing transformation efforts and driving the fibre infrastructure rollout. Analysts have highlighted challenges she faces, including improving BT’s business division and managing competition. Additionally, the influence of French telecoms billionaire Patrick Drahi and his Altice outfit is a potential concern. As Kirkby prepares to take over, industry experts are eager to see how she will navigate the challenges ahead and lead BT into a new chapter.
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