A recent PwC CEO survey reveals that over 70% of global business leaders expect generative AI to significantly impact their organisations within three years. Despite strong public enthusiasm, most companies remain stuck at initial pilot stages, held back by legacy systems, data quality issues, and complex compliance requirements.
Challenges such as attracting skilled talent, safeguarding sensitive data, and scaling AI beyond pilots persist. Experts emphasise the importance of robust data governance, pragmatic automation, and clear business objectives over headline-grabbing technology. For technology leaders, real progress will be achieved through focused projects aligned to business goals, rather than chasing hype or impressive demonstrations.
PwC CEO Survey: AI Adoption Promises Big Change, But Pragmatism Prevails
